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Show the Love, Sacramento

As a California resident, you may be familiar with Gov. Gavin Newsom’s public-health order that everyone in California is required to wear face coverings when in public indoor spaces or outdoors when they cannot maintain six feet of distance from one another to help prevent the spread of the coronavirus.

Although face coverings are now required by the State, there are still some residents and state visitors who are reluctant to wear a mask when out in public.

In response, the City of Sacramento has created,  “Show the Love, Sacramento,” a social campaign that addresses both of those ideas by connecting mask-wearing with other widely accepted and appreciated ways of showing others love.

You may not be able to hug loved ones, shake hands with colleagues, or fist bump your buddies, but you can wear a mask. Which, right now, is one of the best ways to show anyone around you, friends and strangers alike, that you care and love them.

Why wear a mask?

According to the Centers for Disease Control and Prevention (CDC), wearing a face covering not only protects others but it protects you from those who may have come in contact with COVID-19, the disease caused by the coronavirus.

By covering both your mouth and nose, face masks help prevent the spread of viruses emitted through droplets in the air.

Use #MaskUpSac and Get Involved

Want to help Sacramento show the love? Download our partner toolkit. Inside you will find information on the importance of face covering, social media posts and graphics, talking points, email outreach content, and infographics.

Download the toolkit (opens via Google Drive)