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Minding Your Business and the Future of Technology
Presented by BizX

When: Tuesday, May 3, 2022 | 11:30am – 1pm
Where: Virtual


Entrepreneurs, small businesses, and industry professionals are invited to join us Tuesday, May 3, for an exploration into the latest technologies that are changing the way you have to “Mind Your Business.”

Innovation is the Wave of the Future. Staying competitive means remaining future-focused. If the purpose of business is to increase profits, then innovation is the way to make more profits within an evolving digital landscape. Innovation makes businesses run more efficiently, increases value, protects intellectual properties, and boosts productivity. It allows organizations to make better decisions, improving core business processes by increasing both the speed and accuracy of strategic decision-making processes.

We will be sharing discussions around Artificial Intelligence, Cyber Security, Information Technology and Influencer Marketing. Don’t miss this opportunity to stay ahead of future trends that can take your business to the next level.

Discussion Topics:

Artificial intelligence (AI)
has become widely used in commerce from logistics to inventory planning to providing personalized recommendations to consumers. As AI disrupts the future of business and our everyday lives, how do we establish responsible AI and create trust and transparency when activating these intelligent operating models?

Cyber Security practices continue to change as the internet and digitally dependent operations evolve. Cyber Security is a necessary tool for small businesses to mitigate attacks and malware that damage your software and harm your customers. It’s now essential to arm yourself with strong cyber security knowledge to reduce these businesses' vulnerabilities.

Information Technology (IT) is part of all our lives. Small businesses need intermediate IT knowledge and infrastructures to compete. Efficiently using IT, businesses improve their capacity to cope with unexpected challenges, such as COVID-19.

Influencer Marketing is a creative strategy that strengthens the heartbeat of a small business. Influencer relationships can increase profits and expand your unique audience. How can we convert these social media endorsements into new opportunities?

Speaker Line up:

AI: Andrew Gardner, Humanly
IT: Pam Isom, Ice Safety Solutions
IT: Anna Strauss, Sparck
Cyber Security: Garrett Gatewood
Influencer Marketing: Trevor Fong, State Farm

BizX is part of our Capital Region Small Business Week. This week-long series of events is designed to connect the region's small businesses with local resources and celebrate the important role that small businesses play in the region.

BizX is presented by the City of Sacramento’s Office of Innovation and Economic Development and the County of Sacramento, in partnership with Sacramento State’s Carlsen Center and the Business Environmental Resource Center.