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C3 Project

C3 Project

WHO

The City of Sacramento and City Council, with community partners including Visit Sacramento and the Sacramento Hotel Association, have embarked on the renovation and expansion of the Sacramento Convention Center, the Memorial Auditorium, and the Community Center Theater. This trio of buildings is known as the Convention Center Complex and their construction is called the C3 Project.

WHAT

The C3 Project strengthens Sacramento’s place as a destination city and a great place to live by creating state-of-the-art venues that will attract larger events and make the downtown even more vibrant and active.

WHEN

The Memorial Auditorium began its renovation in June 2018; it will reopen in May 2019. The Convention Center will begin its renovation/expansion in December 2018 and will host conventions into summer 2019 before its closure; it will reopen in November 2020. The Community Center Theater will begin its renovation in May 2019; it will reopen in September 2020. 

WHERE

Convention Center - 1400 J St.  |  Memorial Auditorium - 1515 J St.  |  Community Center Theater - 1301 L St.

Map of C3 Project

WHY

Smart investments like the C3 Project improve our community by supporting culture and economic development for residents and visitors alike. The expansion and renovations will modernize and transform these venues allowing for a more enjoyable experience for event-goers.

How this is being funded:

The Sacramento City Council on Sept. 25, 2018 unanimously approved the issuance of up to $350 million in bonds to finance the renovation/expansion of the C3 Project, which includes the Convention Center, the Memorial Auditorium and the Community Center Theater. The bonds will not be repaid from the City’s general fund. Instead, they will be repaid by what’s known as the “transient occupancy tax,” or TOT. This is a 12 percent tax on hotel-room and short-term rental stays used for tourism-related projects.* In addition, local hotels have agreed to pay for the construction of the Convention Centers’ new ballroom, which will cost approximately $45-50 million.

Overall, the estimated $196 million renovation/expansion of the Convention Center also will add meeting rooms, exhibit halls and more lobby and kitchen space. The $16 million renovation of the Memorial Auditorium will add seating, acoustic enhancements and other audio/visual upgrades. At roughly $85 million, the renovation of the Community Center Theater will enhance the theater’s aesthetic appeal, improve its lobby and make the venue more accessible to disabled patrons. Work also will be done on the theater’s loading dock, which will allow it to host larger shows.
*The repayment of the bonds is the 12 percent TOT tax less required transfer fees to the City’s general fund and Visit Sacramento.